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The three identities of sustainable fashion consumers in 2022 #TheArchiveExplained
Heuritech’s data and fashion expert research identified the three sustainably-minded identities/personalities: Slow fashion activists...
The Archive Closet London
Apr 1, 20222 min read


Slow fashion is the opposite of fast fashion. #TheArchiveExplained
What is slow fashion? Slow fashion encompasses awareness and an approach to fashion that considers the processes and resources required...
The Archive Closet London
Mar 18, 20222 min read


Choosing vintage will help save the world #TheArchiveExplained
By now it is common knowledge that the fashion business is one of the world's largest consumers of water. And the figures are alarming,...
The Archive Closet London
Mar 11, 20222 min read


Post-pandemic consumer #TheArchiveExplained
It was clear to everyone that the previous model of consumption, product lifetime, and disposal of things was not sustainable in the long...
The Archive Closet London
Feb 25, 20221 min read


Consumerism #TheArchiveExplained
In order to understand how consumerism shifted to where it is today, it is essential to look at historical, economic, social, and...
The Archive Closet London
Feb 18, 20222 min read


We only have ONE planet #TheArchiveExplained
Carbon emissions, water pollution, chemical and plastic pollution are all consequences of overconsumption and people's desire for fast...
The Archive Closet London
Feb 4, 20221 min read
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