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![The three identities of sustainable fashion consumers in 2022 #TheArchiveExplained](https://static.wixstatic.com/media/2f8360_ee5d949a44dc4b019419b608c3dd41b6~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/2f8360_ee5d949a44dc4b019419b608c3dd41b6~mv2.webp)
The Archive Closet London
Apr 1, 20222 min read
The three identities of sustainable fashion consumers in 2022 #TheArchiveExplained
Heuritech’s data and fashion expert research identified the three sustainably-minded identities/personalities: Slow fashion activists...
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![Slow fashion is the opposite of fast fashion. #TheArchiveExplained](https://static.wixstatic.com/media/2f8360_819ca5681d6d4adba850bdbb6edf7532~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/2f8360_819ca5681d6d4adba850bdbb6edf7532~mv2.webp)
The Archive Closet London
Mar 18, 20222 min read
Slow fashion is the opposite of fast fashion. #TheArchiveExplained
What is slow fashion? Slow fashion encompasses awareness and an approach to fashion that considers the processes and resources required...
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![Choosing vintage will help save the world #TheArchiveExplained](https://static.wixstatic.com/media/2f8360_5ba92bb5445c4e758f4766075c4b1e9e~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/2f8360_5ba92bb5445c4e758f4766075c4b1e9e~mv2.webp)
The Archive Closet London
Mar 11, 20222 min read
Choosing vintage will help save the world #TheArchiveExplained
By now it is common knowledge that the fashion business is one of the world's largest consumers of water. And the figures are alarming,...
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![Post-pandemic consumer #TheArchiveExplained](https://static.wixstatic.com/media/2f8360_a327705c4f7a4839b447b4fd0f388d1b~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/2f8360_a327705c4f7a4839b447b4fd0f388d1b~mv2.webp)
The Archive Closet London
Feb 25, 20221 min read
Post-pandemic consumer #TheArchiveExplained
It was clear to everyone that the previous model of consumption, product lifetime, and disposal of things was not sustainable in the long...
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![Consumerism #TheArchiveExplained](https://static.wixstatic.com/media/2f8360_857e55e40257446a8c4cc821fe270a4a~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/2f8360_857e55e40257446a8c4cc821fe270a4a~mv2.webp)
The Archive Closet London
Feb 18, 20222 min read
Consumerism #TheArchiveExplained
In order to understand how consumerism shifted to where it is today, it is essential to look at historical, economic, social, and...
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![We only have ONE planet #TheArchiveExplained](https://static.wixstatic.com/media/2f8360_1751b3c66e604307a5f77abad46cd057~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/2f8360_1751b3c66e604307a5f77abad46cd057~mv2.webp)
The Archive Closet London
Feb 4, 20221 min read
We only have ONE planet #TheArchiveExplained
Carbon emissions, water pollution, chemical and plastic pollution are all consequences of overconsumption and people's desire for fast...
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